M esse Frankfurt is optimistic about the future Live communication and personal networking will again play a major role in the communi cation strategies of companies and associa tions in 2019 predicts Claudia Delius Fisher head of Congress Frankfurt And the numbers prove her right Nearly 50 per cent of the inquiries that have reached her centre are for 2019 Hence the vast majority of our organisers are making plans for the short to medium term A striking number of con ventions in Messe Frankfurt s venues come from the science IT and finance sectors We have been observing this thematic focus for years It can be explained by the internation al hub status Frankfurt Main has for these industries adds Delius Fisher The congress expert observes that organ isers are increasingly creating their own theme worlds opening up the existing spatial structures of a venue in order to create large marketplaces for knowledge transfer and net working A memorable and emotional expe rience for attendees takes centre stage Large and highly flexible event spaces are required for these formats says Delius Fisher Messe Frankfurt is reacting to this de velopment on the one hand by permanently expanding its infrastructure New exhibition hall 12 with 33 600 square metres of parti tionable space for up to 23 000 people is a case in point In addition points out Delius Fisher we offer a highly flexible port folio of event services Thanks to this we can realise all kinds of highly individual event concepts from mobile food courts to indoor domes In this context creative event brand ing has come to play an increasingly impor tant role Together with the client we devel op ideas and possibilities to enhance the vis ibility of their event or brand in our venues and give it a creative platform We have even been known to bathe an entire building in the brand colour www messefrankfurt com FOCUS CONGRESSES Marketplaces for knowledge transfer The coming year looks positive for the German meetings industry Convention centres are well booked in some cases even better than in 2018

Vorschau TFI Trade-Fairs-International 04/2018 Seite 31
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