INTERNATIONAL EXHIBITION LOGISTICS ASSOCIATION WWW IELA ORG SETTING STANDARDS IN GLOBAL EXHIBITION LOGISTICS IELA is the global industry network that provides top quality performance and expertise for your exhibition logistics needs IELA members enable your operational excellence serving well beyond expected industry standards in the care and safety of your exhibits and the success of your exhibitions NETWORK QUALITY CUSTOMER FOCUSED WORLDWIDE SAFE SECURE ON TIME S hortly after the turn of the year on 15 January 2019 an ambitious project re ferred to as Brand Ex for short will be getting under way The venue is Messe Dortmund The reason the festival came about say the organisers was because the live marketing industry needs a proper wide ranging discussion involving not just its own practitioners but others as well What is emerging in Dortmund is a special internationally relevant event with a wide variety of formats under a single roof a fes tival for an multidisciplinary exchange in volving experienced industry players and others including committed young people The market segment of creative events that are used as an effective marketing tool has grown consistently for many years claim the festival organisers There are now dozens of national and international studies designed to examine live marketing and on line marketing two forms of marketing that currently promise the highest level of effec tiveness It is hoped that Brand Ex will be come an exclusive forum for talking about and discussing the performance of the whole industry say the organisers They hope that event managers and creatives communica tions specialists advertisers marketing peo ple researchers service providers and young people involved in the trade fair industry ar chitecture and live communication will be galvanised into action With this in mind a variety of insiders from different areas of live marketing and brand architecture have been working togeth er since January in multidisciplinary project groups The aim is to stage a festival of mar keting that conveys knowledge and enables participants to make new contacts engage in networking have fun An integral element of the festival is the presentation of the Brand Ex Award which is the result of pooling a number of familiar existing award formats the Bea Award Famab Award Famab New Talent Award and Ina Award The Brand Ex Awards are presented to the best projects of the year from the areas of live marketing and brand architecture www brand ex org It will be followed by another industry high light the trade fair BOE This will be taking place on 16 and 17 January 2019 also at Messe Dortmund www boe messe de FA FOCUS 27TradeFairs Internation al 4 2018 LIVE MARKETING New forum high expectations The organisers of the International Festival of Brand Experience have taken it upon themselves to reshape the German event scene Well known award formats are being combined

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