laser sharp focus The new structure enables retailers to put together a selection of prod ucts at Tendence and exhibit them in their shops The new trade fair concept includes a focus on customer target groups during the planning stage and tells inspiring stories about different lifestyles For the first time exhibitors are presenting their products based on the type of retailing involved lifestyles and target groups In future Tendence will be occupying Level 0 in Halls 8 9 11 and 12 In addition companies from all over the world engaged in volume business will be presenting their products in Hall 9 1 The various sections of the trade fair have rather tempting titles In the Sunshine State section retailers of sea sonal decorations will be presenting what will be trending next spring and summer The Moment Market section on the other hand will be showcasing decorative items for the whole year and all occasions The changes were planned together with the Re tail Academy with a strong focus on small and medium sized retailers In Design City visitors will discover products from the high end segment of the market exhibiting clas sic timeless modern and purist design In Style City they will be able to visit different districts and experience the associated diver sity Visitors will be able to immerse them selves in different living environments there Tendence 2019 is taking place at Messe Frankfurt from 29 June to 2 July www messefrankfurt de PB messe dresden de MESSE DRESDEN HISTORISCHER CHARME MIT MODERNEN MÖGLICHKEITEN HISTORIC CHARM PAIRED WITH ADVANCED MODERN SOLUTIONS FOCUS 25TradeFairs Internation al 4 2018 Loft concept in Karlsruhe to be augmented Britta Wirtz managing director ofKarlsruher Messe und Kongress gesellschaft KMK wants to com bine design trends in a new way and intensify the brand focus We want to continue to facilitate the progress of Loft a show that provides a platform for young and innovative design and has been developing very well she ex plains At the same time Eunique a trade fair focusing on unique design is to be discontinued Eunique exhibitors and partners who fit in with Loft s con cept will be invited to participate and collaborate Loft will also be focusing on homes on wheels The successful premiere of New Housing Tiny House Festival at this year s Loft will be con tinued next year with a community get together Tiny house owners and manufacturers architects tradesmen and self builders as well as anyone else with an interest in these homes will be coming together to discuss the trend towards this alternative way of living Britta Wirtz explains KMK is thus pro viding a platform that is unique in Ger many for a high growth area of the market that is both design driven and sustainable The next Loft and New Housing Tiny House Festival will be taking place at Messe Karlsruhe from 24 to 26 May 2019 www kmkg de

Vorschau TFI Trade-Fairs-International 04/2018 Seite 25
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