DB SCHENKERfairs Messelogistik nach Maß für Aussteller Messebau und Event unternehmen Vertrauen Sie auf erfahrene Spezialisten wir sorgen für eine erfolgreiche Messeteilnahme in Deutschland Europa und Übersee Wir unterstützen Ihren Messeauftritt Persönliche Delegation vor Ort Komplette Terminplanung Reibungslose Zollabwicklung Termingenaue Transportdisposition Ob auf dem Messeplatz oder außerhalb wir organisieren die Logistik für Ihre kreativen Konzepte und Ideen Handling auf dem Messeplatz mit Staplern und Hebetechnik Vollgut und Leergutlagerung Transport und Ausstellungsversicherung Schenker Deutschland AG Zentrale Frankfurt a M Messen Spezialverkehre Langer Kornweg 34 E 65451 Kelsterbach Tel 49 6107 74 403 dbschenker com www dbschenker com de messekontakt By Güray Saritas A rtificial intelligence AI makes use of self learning systems and numerous tools such as data mining pattern and speech recognition and speech pro cessing It works in a similar way to the hu man brain for routine tasks even when it comes to forming an opinion or social be haviour for example Measures and deci sions are not just suggested based on data analysis but used directly to control devices and processes Machines learn by analysing new information in complex ways AI tech nology can be used in many other areas as well Examples include process control sys tems Internet services big data talking de vices digital assistance systems cooperative robots autonomous vehicles or drones The unique advantage of this technology is the high degree of scalability enabled by the use of network structures Thanks to the Inter net staff can access intelligent systems and work with them from anywhere in the world That can result in considerable cost savings and increased productivity The pace of the technological progress means that the intelligent control of activities can be redefined That is a decisive step in terms of competitiveness and harbours huge potential for the trade fair industry Through the use of smart technology internal process es can be digitalised from order placement through to delivery for example using mod ular software products that are further devel oped using design thinking methodology From the user s perspective this is a modern creative way to obtain new solutions for dif ferent problems or challenges Now that transport is also being linked up to the Inter net further processes can be integrated as well Fully automated lorries are already be ing successfully tested on sections of motor way and may be driving autonomously in a few years time If their use is to be allowed on public roads fundamental ethical ques tions will have to be resolved The German TRADE FAIR LOGISTICS What are the benefits of artificial intelligence Companies will be able to further simplify and automate their business processes in future That will result in increased efficiency and savings in the trade fair industry as well PRACTICE

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