I t s really quite something Our app has had around 150 000 subscribers for a year and a half now enthuses Phil Chung the senior director at Kintex The app uses a pioneering technology he adds revealing one of the factors behind its success There are virtual reality functions that allow users to see into every corner of our venue It makes it really easy to inspect Korea s largest trade fair and convention cen tre Regular event updates keep people in formed There is also a focus on eating out shopping and travel and users are offered tangible benefits discount coupons for use with partner hotels restaurants and nearby attractions Our app also tells you about the current traffic situation adds Chung That is made possible by GPS The app is connected to a trade fair TV channel and all the social media net works in which the trade fair company is active Printed materials such as brochures are therefore no longer re quired But that s not all true to their belief that to stand still is to lose ground the Kintex decision makers are planning to extend the scope of their app s function ality Many aspects of a real time venue and event marketing are to be included In concrete terms particular exhibits at and elements of B2C trade fairs and conferences could be publicised to a wider audience In this way it will be possible to attract additional visitors during an event This is just something they are thinking about for the time be ing something for the future The same can be said of another part of their vi sion Very soon it may be possible to download the Kintex app and go on a trip through the entire metropolitan re gion of Seoul enthuses Chung There is a long list of companies waiting to en ter into a partnership Their offers are being examined one after the other with a view to ascertaining their benefits for users The app could also help organisers to inform their intended target groups about their trade fairs free of charge It is possible to include those in the industry with a signif icant multiplier effect as well as government agencies That would already be no problem for Korean organisers and foreign organisers will be included in this as well before too long We are working on an English lan guage solution because even more interna tional organisers want to use the service says Chung The interlinking of the real physical world with the digital world is thus progressing There are a huge number of po tential users After all millions come to Kin tex each year Located in Goyang in the wider Seoul area it is one of Korea s most important visitor magnets Visitor numbers are also set to increase in the coming years as a result of further improvement in the trade fair and convention centre s transport links As of 2023 trade fair visitors will be able to get to Seoul s main station on the new GTX high speed train in only 13 min utes They will be able to make good use of the time they save somewhere else The Kin tex app has suggestions for that too www kintex com PB 84 TradeFairs Internation al 2 2018 INTERNATIONAL KOREA An app rich in functionality As you might expect smartphone apps are extremely popular in the homeland of Samsung Including in the trade fair indus try as the example of Kintex shows Basierend auf der Verkehrslage zeigt die Kintex App die besten Anreiseoptionen in Echtzeit an Based on the traffic situation the Kintex app shows the best travel options in real time Grün heißt verfügbar Realtime Informationen über Parkmöglichkeiten auf dem Kintex Areal Green means available real time updates on par king spaces at Kintex Ph ot o K in te x Ph ot o K in te x

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