T he circumstances are favourable for the trade fair industry Indonesia remains a very attractive option for those con sidering investing in South East Asia emphasises Aage Hansen general manager of ICE which is located in BSD City on the outskirts of Jakarta Major infrastructure projects are a key part of the government s plan to attract inward investment These ef forts to make Indonesia attractive to interna tional investors have recently met with un paralleled success delivering a boost to the economy and contributing to its impressive growth In the last four years GDP has grown by an average of around 5 percent annually while inflation has remained stable As a re sult the buying power of the most populous ASEAN country is increasing That s reflect ed in the growth of the middle class which now numbers 74 million people says Hansen By 2030 it is expected to grow in size to 141 million The Indonesian exhibition industry is al so flourishing with average annual growth recently of 10 5 percent ICE which opened in 2015 is riding on the crest of this wave We had a great year in 2017 with growth in revenue enthuses Hansen Moreover the number of trade fairs organised also in creased significantly That was due not least to well targeted marketing This year in ad dition to many small and medium sized events ICE is again hosting some major events In the first half of August the Gaikin EXCELLENCE IN CONVENTION CENTRE MANAGEMENT 79TradeFairs Internation al 2 2018 INTERNATIONAL do Indonesia International Auto Show GI IAS will again fill the exhibition halls to ca pacity Over 500 000 visitors are expected over the 11 days of the show Trade Expo Indonesia at the end of Octo ber will also fill all the halls This has the unique approach of blending multi product exhibitions from all over Indonesia empha sises Hansen It is an export oriented show that showcases a wide variety of industrial and craft products including creative prod ucts and services lifestyle products products from local champions and much more be sides A further important attraction at ICE which is run by Hanover based Deutsche Messe is IndoBuildTech a building and inte riors exhibition to which 561 exhibitors from 18 countries came at the beginning of May www ice indonesia com PB INDONESIA Boosted by inward investment Indonesia Convention Exhibition ICE the country s largest convention and ex hibition venue is benefiting from a thriving economy The outlook is optimistic

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