O verall the Chinese trade fair scene is stable without being particularly dy namic Shanghai is a clear exception here points out Michael Kruppe general manager of the SNIEC The market is continuing to attract new events And most of our existing shows are also still growing Additional space has been booked for around 30 to 40 percent of the trade fairs held at the Shanghai New International Expo Centre re cently A large number of new events have also been acquired The fact that B2B cus tomers also want to include B2C elements is hugely important We are getting enquiries for at least one day at the weekend reports Kruppe Around 20 to 30 percent of B2B customers are now offering B2C as well There is also another trend the SNIEC wants to benefit from in future WeChat or Weixin is an extremely popular medium of known in this form in China says Kruppe One of the reasons for this is the very strict anti weapons law he argues Nevertheless we have been working with the government regularly to improve security protocols There will also be no let up in this in the fu ture Improved technologies and overhauled user guidance measures are just some of the examples of this After all over ten million people come to our venue every year ar gues Kruppe That figure includes visitors exhibitors and service companies and we must ensure the highest possible level of se curity for every one of them Incidentally the latest political changes in China will have no effect whatsoever on the activities of the SNIEC However the government s interest in the trade fair market is clearly discernible reports Kruppe The One Belt One Road Initiative for instance is designed to ensure the growth of trade There is a recognition that the trade fair in dustry makes a considerable contribution to this An indicator of that is the seemingly endless stream of plans to build even more trade fair centres There are currently at least five or six projects of between 200 000 and 400 000 square metres explains the SNIEC boss If these projects come to fruition the venues will be built in various cities along the designated New Silk Road www sniec net PB 62 TradeFairs Internation al 2 2018 CHINA Armed with an app Business in trade fairs is booming at the Shanghai New Inter national Expo Centre SNIEC The centre is pushing hard in certain areas to enable it to stay ahead in the future INTERNATIONAL fered by Tencent a company based in Shen zhen The online service recently reached the impressive milestone of a billion users The SNIEC has just developed an app that en ables customers visitors and exhibitors to use a variety of functions It is possible to order food book meeting rooms and services or place ads through the platform says Kruppe providing some examples It s not so much that we are hoping for an addition al source of income from this more that we want to further improve our image and the level of convenience we offer He believes those event centres that arm themselves in this way have a clear competitive advan tage Much is being done to improve security although from a European perspective China appears really quite safe Fortunately the kinds of attacks that have recently been hap pening more frequently in the west are un Grob geschätzt wollen 20 bis 30 Prozent unserer B2B Kunden jetzt auch B2C anbieten sagt Michael Kruppe Around 20 to 30 per cent of our B2B customers are now offering B2C as well says Michael Kruppe Ph ot o S N IE C

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