BUDMA MOTOR SHOW THE BEST EVENTS AND FAIRS IN THEIR INDUSTRIES REAL MEETINGS REAL EMOTIONS ITM POLSKA CAVALIADA POLAGRA POZNAŃ GAME ARENA F or many years exports and consump tion have been the basic components of GDP growth in Poland In recent times this growth has also been driven by investments observes Przemyslaw Trawa For our company this means an increase in demand for machinery and construction trade fairs says the delighted CEO of Miedzynaro dowe Targi Poznanskie MTP or Poznan In ternational Fair Growing exports translate in to an increasing importance of solutions such as hosted buyers programmes e g at the Fur niture Trade Fair and Polagra Food The increasing level of consumption and wealth of Polish citizens results in a growing demand for trade fairs for the enthusiasts of various hobbies and lifestyle or specialty ar eas These include the Retro Motor Show and home furnishing show Mood Concept While Arena Design was already launched ten years ago and targets designers In re sponse to changing customer needs Poland s leading trade fair company constantly seeks to reinvent itself Przemysław Trawa cites four focal areas starting with business units and the diversification of activities For a long time now our company has been oper ating as a professional congress organiser he reports We recently established a special business unit involved in the organisation of our own conferences Another strategic business unit set up by MTP is the catering division The second area is the expansion of the company s trade fair portfolio adding the in creasingly popular con expo conference plus exhibition format 2018 is a busy year for Poznan with new events making their debut including e mobility trade fairs The third area of changes is closely related to the grow ing calendar of events the introduction of a CRM system Without such a customer rela tionship management system it would be im possible to imagine the smooth operation of such a diverse portfolio The fourth and last big area is that of infrastructure which re quires constant modernisation Over the last few years MTP has made great investment efforts also associated with the said catering activities In addition MTP will be taking over the Arena Sports and Entertainment Hall in 2018 A perfect venue for concerts and urban events enthuses Przemysław Trawa www mtp pl PB INTERNATIONAL POLAND More exports more wealth Trade fair destination Poznan is buzzing establishing new busi ness units expanding its event portfolio using professional CRM and modernising its infrastructure

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