X ing Events was able to recruit the global specialist Tableau Soft ware as a new partner for this service Tableau offers a sophis ticated software enabling you to process data of any type and quantity professionally comprehensibly and swiftly This soft ware is now available to customers using the Xing TicketingManager it does not require any special knowledge Via an interface all event data are imported into the system of partner Tableau and visualised there in the form of diagrams and graphs Ad hoc analyses can be per formed with just a few clicks enabling organisers to fully assess their event marketing ticket sales and attendee data This helps companies of all industries and sizes transform their data into actionable insights We help people to see and understand their data explains Lars Milde senior marketing manager at Tableau In the Xing TicketingManager customers can test the possibilities of Tableau using an interactive dashboard They can also download a trial version The service is free for the first six weeks Customers who want to continue using it need to pay a licence fee Cai Nicolas Ziegler CEO of Xing Events sees a great advantage in the new part nership Collecting data has become a daily routine everywhere However evaluating this data thoroughly and accurately is usually time consuming and therefore by no means a given Thanks to the service provided by our partner Tableau we can now give our cus tomers a sophisticated tool that is easy to use explains Ziegler With the resulting conclusions and recommendations our customers can make their future events even more successful Xing Events itself has also further optimised its own statistics and graphics area As one of the new features you can now list ticket sales by sales channel Links to this list also exist in other areas of the Tick etingManager In addi tion ticket sales can now also be filtered by ticket status for in stance results can be adjusted for cancelled and unpaid tickets www xing events com PB 35 5 Directly by the airport Directly by the motorway Could it be better No steps that s all that separate Terminal 1 from the Messe piazza There s a lot more to us in the Wild Southwest of Germany than you might think particularly when it comes to speed and directness That s why you ll probably get to and from your trade fair a lot faster than you d imagine And you ll be in downtown Stuttgart for a relaxing stroll in next to no time 41 FOCUS TradeFairs Internation al 2 2018 CONGRESSES EVENTS Ad hoc marketing analysis Xing Events offers its customers a new service the visualisation of all available event data in the TicketingManager Ph ot o T ab le au

Vorschau TFI Trade-Fairs-International 02/2018 Seite 41
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