coming this year above all in the fields of science and medicine banking and finance IT and digitalisation One point in Frankfurt s favour are the city s central location at the heart of the con tinent The airport is one of Europe s biggest hubs offering over 260 direct flights In addi tion Germany s most important long dis tance railway station and one of its most im portant motorway junctions make the city easy to get to from near and far Almost 10 000 of the 25 000 hotel rooms are within walking distance of the trade fair centre At the same time the Rhine Main area is the home of both established and future oriented industries These include finance and insur ance pharmaceuticals and chemistry infor mation technology and data management lo gistics and mobility Following the comple tion of Hall 12 in the autumn Messe Frank furt will have additional functional space to offer The new two storey hall has around 33 600 square metres of flexible event space and can hold up to 23 000 people www messefrankfurt com PB 36 FOCUS TradeFairs Internation al 2 2018 T hey host all kinds of events in Frank furt from typical trade fairs to con ventions concerts sports events and corporate events For us it s about more than just renting out the space ex plains Johann Thoma vice president respon sible for guest events at Messe Frankfurt We see ourselves as a partner for service so lutions as well The services offered range from project management support to exhibi tion stand construction security and logistics planning and custom catering In 2018 Achema the leading process industry trade fair and the Frankfurt Book Fair are among the international guest events in Frankfurt Over 120 conventions and conferences are IMEX CONGRESSES Centrally located Messe Frankfurt is in much demand as a venue not just for IMEX Last year over 230 guest events with 1 7 million exhibitors visitors and delegates were held there Estrel Berlin with online shop for exhibitors The new Exhibition Online Services or dering system of the Estrel CongressCenter offers exhibitors trade fair relat ed services whether they are looking for furniture technology decorations cater ing service staff or a complete exhibition stand Trade fair planners thus have a web based tool at their disposal that makes it much easier to organise a trade fair and handle the associated communication This offers organisers and exhibitors a modern time saving way to place orders emphasises Alexander Dickersbach direc tor of the Estrel Congress Center A further objective was to minimise administration effort by automating ordering The Estrel event team creates a separate user inter face for each trade fair that fits the cus tomer s requirements and terms of refer ence As soon as an organiser or conven tion planner books an event they receive a link which they can then send to their ex hibitors Once exhibitors have registered they can log in to the online shop and or der services such as exhibition stand con struction electricity cleaning catering equipment hire IT services logistics flow ers furniture hire or personnel hire Prices are calculated automatically thus provid ing clarity www estrel com Die Halle 8 des Frankfurter Messegeländes ist traditionell Austragungsort der Imex Hall 8 of Messe Frankfurt is the traditional venue of Imex Ph ot o M es se F ra nk fu rt Pi et ro S ut er a Ph ot o E st re l

Vorschau TFI Trade-Fairs-International 02/2018 Seite 36
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