group participations has therefore improved claims the managing di rector of the Wiesbaden based exhibitor Ephy Mess which has al ready participated in various German group stands Becker singles out positive developments not only in services but also in ambience and design But he would like to see exhibitors receiving more financial as sistance from the Foreign Trade Fair Participation Programme PB Stand 04 2018 RUSSIA METALLOOBRABOTKA 19th International Exhibition of Equipment Instruments and Tools for the Metalworking Industry Moscow 14 18 May 2018 www metobr expo ru en LITMASH RUSSIA International Foundry Technology Supplies and Castings Trade Fair Moscow 29 May 1 June 2018 www litmash russia com METALLURGY RUSSIA International Metallurgical Technology Processes and Metal Products Trade Fair Moscow 29 May 1 June 2018 www metallurgy russia com UGOL ROSSII MINING 25th International Trade Fair for Coal Mining Technology Preparation and Materials Handling together with NEDRA ROSSII SAFETY HEALTH Nowokuznetzk 5 8 June 2018 www ugol rossii com INNOPROM International Fair Ekaterinburg 9 12 July 2018 www innoprom com en CPM Collection Premiere Moscow Moscow 4 7 September 2018 www cpm moscow com CHEMIE KHIMIA 21st International Trade Fair for the Chemical Industry Moscow 29 October 1 November 2018 www chemistry expo ru en ZDRAVOOCHRANENIJE 28th International Trade Fair for Health Care Medical Engineering Healthy Lifestyle 2018 Moscow 3 7 December 2018 www zdravo expo ru Where ever you need us we re there all over the world www messe duesseldorf de UP TO DATE Trade Fairs by Messe Düsseldorf Group 2018 29 FOCUS TradeFairs Internation al 2 2018 Case study Ephy Mess at APTA The trade fair of the American Public Transportation Association APTA is held every three years at different locations in the USA In October 2017 it took place in Atlanta Ephy Mess a Wiesbaden based sensor manufacturer for electro physical measur ing instruments exhibited in the German Pavilion We had two goals for our second US trade fair participation after 2011 says managing director Andreas Becker Firstly we wanted to find a representative for the US market with experience in dealing with German compa nies The APTA exhibitor has come closer to this goal But his other goal of establishing direct local customer contacts was only partly achieved The audience had a very national focus and if at all only superficially sought contact with foreign companies Becker ob served Ephy Mess had invited its few existing contacts in the US market to visit the stand in advance The number of those who came can be counted on one hand This was probably due to the sheer size of the country We also offer smaller sensors that monitor the en gine of a locomotive says Andreas Becker Hardly anyone makes an effort to visit specifically for such products that cost only 50 to 200 dollars The Ephy Mess team made a virtue out of necessity and changed its strategy While one employee remained at the booth another toured the other exhibitors in the hall This gave us some excellent insight into the processes market and cultural knowledge reports Becker This is another reason why our participation in the trade fair can be seen as a success we can build on the knowledge we have gained for our further US activities Andreas Becker von Ephy Mess wünscht sich noch mehr finanzielle Unter stützung der Aussteller durch das Auslandsmesseprogramm Andreas Becker of Ephy Mess would like more financial assistance for exhibitors from the Foreign Trade Fair Participation Programme Ph ot o E ph y M es s

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