hibition industry Not only have many exhi bition centres opened or expanded but many fairs have made their debut This is accom panied by double digit growth rates for spe cialist trade fairs China is number one in this segment but South East Asia is also very dy namic And things are even moving in India which still lags far behind in exhibition infra structure measured by the size of its popula tion Its economy has seen some buoyant growth over the past few years And there is a further indicator of the region s dynamic development After the globally hosted UFI Congress the Asia Pacific Conference has now become the second largest event of the global association of the exhibition industry In the past few years now and in future the focus is and has been on sustainability security and digitisation as the industry s three major concerns While until recently almost all centre operators and organisers emphasised their green credentials now the most popular buzzword is digital Above all this entails investments and uncertainty as to whether the business models will actu ally yield benefits Because the target groups expect digital services action seems crucial And events constantly need to reinvent themselves in order to survive by adapting to the changing circumstances of the future When it comes to coping with change the so called international leading trade fairs have a clear advantage They remain must go events while B or C league events have a harder time This has to do with the interna tional diversity of the visitors with habit but also with a completely different phenomenon Leading events in Europe for example usual ly take place in the most populous countries with a few exceptions This is certainly relat ed to demand and in the case of Germany with its nine neighbouring countries also to convenient accessibility Last but not least the fact that marketing budgets of interna tional players are increasingly concentrated in large countries also plays a role Smaller coun tries and the trade shows staged there are in creasingly losing out at least in Europe globalisation does not benefit all trade fair destinations equally PB 25 FOCUS TradeFairs Internation al 2 2018 Birthday Greetings from the Interna tional Exhibition Logistics Association IELA Happy Birthday Trade Fairs International Congratulations to a fantastic must read magazine for all exhibition and event in dustry professionals Special thanks to Axel Thunig Dr Peter Borstel and their great team for many years of good cooperation and a lot more to come We wish you all the best for the future Cheers Mariane Ewbank IELA chairwoman Timeline Xing Events Studie Viele Veranstalter wollen digi tale Aktivitäten ausbauen Xing Events study Many organisers want to expand their digital activities Ph ot o X in g Ev en ts 2008 United French organisers Comexpo and Exposium join forces to form Comexposium Investment BolognaFiere spends around 170 million euros on its new Halls 14 and 15 and Palexpo in Geneva invests over 100 million Swiss francs from late 2008 until 2013 2009 Anniversary Russia s leading trade fair Expocentre turns 50 Shopping tour NürnbergMesse buys a Brazilian exhibition company and becomes one of the largest foreign organisers in Brazil 2010 Icon Marina Bay Sands in Singapore starts operating Full expansion Shanghai s SNIEC now has 200 000 square metres of hall space 2011 Bigger The second phase of Kintex dou bles the hall space of Korea s largest exhibi tion centre to 108 000 square metres Change The Tokyo Motor Show moves from Makuhari Messe to Tokyo Big Sight 2012 Construction Kap Europa convention cen tre is built at Messe Frankfurt Replacement Berlin starts building the CityCube which is to be used for meetings instead of the ICC as of 2014 2013 Timely The new Messe Basel opens just in time for the Baselworld watch and jew ellery show Pioneer Messe Düsseldorf has now been working in Russia for half a century 2014 Divided The Hong Kong Trade Develop ment Council organises its jewellery show s in March at two venues for the first time HKCEC and AsiaWorld Expo New The ExpoForum exhibition centre opens in St Petersburg 2015 Time honoured Leipziger Messe cele brates its 850th anniversary Sanctioned Reciprocal trade restrictions between the EU and Russia lead to a de clining western European participation in Russian trade fairs 2016 State visit US President Barack Obama vis its Hannover Messe Networking Initiated by UFI the first Global Exhibitions Day makes its début 2017 Expansion BIEC in Bangalore now boasts 60 000 square metres of hall space Birthdays Stockholmsmässan celebrates its 75th anniversary Targi Kielce its 25th and Messe Frankfurt turns 777

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