N ew systems enable ever more cost ef fective exhibition stands with ever shorter set up and dismantling times But ecological aspects are also gain ing ground And the trade fair architects They want creative freedom Systems that in spire designers instead of restricting them Syma from Kirchberg Switzerland is one of the leading providers of such systems The company categorises all its products for exhi bition construction and architecture as In spiring Systems This includes the latest de velopments such as the Syma Xwall 60 flex frame system which enables constructions based on various frame and curve formats up to 6 x 6 metres in size What makes them so special is that the frames are very easy to assemble and dismantle as Syma s manag ing director Beat Müller explains The frames can be covered on both sides with various panels and materials from aluminium through glass and wood to textiles giving trade fair architects freedom for inspiration as Beat Müller says You can build trade fair booths that look like individual designs in stead of modular systems This makes stand construction more individual but also faster more economical and more sustainable says the managing director The Swiss company s portfolio does not stop at system development and production Inspiring Solutions is Syma s second pillar Syma also plans designs and builds trade fair booth and event construction projects worldwide One of its designers latest and most acclaimed constructions was erected at the World Economic Forum WEF in the Alpine town of Davos last January The two storey outdoor pavilion of the event which attracts global political and business leaders year after year stood just a few hundred me tres from the large convention centre It boasted 210 square metres of floor space on a twelve by twelve metre base Syma integrat ed a huge LED screen on the external façade facing the promenade Through videos it pro vided visitors with up to date information on what was happening at the congress centre Large glass fronts on all sides of the façade allowed pavilion guests to enjoy unobstruct ed views of Davos amazing mountain scenery And visitors on the street also had exciting insights into the day to day activities of the World Economic Forum It was extremely important to the client to be able to present itself in a sustainably built temporary structure says Beat Müller The basic design of the pavilion was planned and realised in reusable aluminium system elements from the Domo modular system patented by Syma points out the company s managing director Syma Domo is in turn based on Syma Cubic This sys tem enables very stable and fast multi storey buildings With an added waterproof skin for the roof and façade as well as drainage the indoor stand construction system can be transformed into a temporary building The façade can be branded according to the ex hibitor s corporate design and the interior custom designed Syma Domo is therefore suitable for all kinds of events from trade fairs through open air festivals and sports events to road shows In any case the client was thrilled and so were the guests says Beat Müller about the World Economic Fo rum project We look forward to further ex citing projects in Davos and at trade fairs around the globe www syma com JK PRACTICE STAND CONSTRUCTION SUPPLIERS Systems that inspire Syma develops quick assembly kits for exhibition stands that meet all creative needs In addition the Swiss company stands out for its architectural designs Der Außenpavillon in Davos bot 210 Quadratmeter Nutzfläche auf einer Grundfläche von zwölf mal zwölf Metern The outdoor pavilion in Davos boasted 210 square metres of floor space on a twelve by twelve metre base Ph ot o S ym a

Vorschau TFI Trade-Fairs-International 02/2018 Seite 121
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