B rands need a strong presence Not just in the media in public spaces as well External advertising is how a company presents itself to the wider world says Nicole Meyer Kurczyk market ing communications manager at Covestro in Leverkusen formerly Bayer MaterialScience Covestro has the ideal material for external advertising that really attracts the attention Makrolon UV AdLight With our solid poly carbonate plates and energy saving LED technology you put your brands in the right light says the marketing manager Makro lon UV AdLight plates can be sawn milled or bored using conventional tools They can al so be formed thermally and printed They can be used to make luminous letters light boxes 3D logos city light posters pylons displays or backlit exhibition stand walls Visible light hotspots or strips containing light bulbs or neon lights are passé The Makrolon UV AdLight series consists of translucent solid plates These distribute the LED light homogeneously and evenly over the whole surface Even without backlight ing the material shines and draws the atten tion from a distance thanks to its bright sur face Further advantages are that the plates are highly translucent as well as being weather impact and flame resistant and thus vandalism resistant as well They don t have to be replaced very often thus reducing sub sequent costs To clean them all you need is water a duster or a damp cloth Our mate rial thus offers clear environmental advan tages it lasts for ages and is reusable and no chemicals at all are required to clean it says Meyer Kurczyk highlighting the benefits www sheets covestro com Smaller exhibitors often hire exhibition stands from the trade fair organiser These hired stands always consist of construction system elements and are generally rectangu lar and plain white It is up to the exhibitors what they do with them or have done with them in order not to be put in the shade by all the neighbouring stands An exhibitor at Fish International 2018 Germany s only reg ular fish and seafood trade fair aimed at the fisheries management retail and catering in dustries provided a good example The ex hibitor turned to Messegrafik a unit of MDS Messebau und Service GmbH The company based in Buchholz near Hamburg offers an array of related creative and agency services They are media designers trade fair partners and exhibition stand constructors in one They print graphics and transform walls fabric banners or columns into advertising vehicles and eye catching elements The exhibitor wanted wall cladding with full coverage digital printing and fas cia lettering for Fish International 2018 The Messegrafik team lam inated the digital prints on 16 mm wall plates In addition three platforms were made using acrylic tubs in the company s workshop They took the form of aquariums which was appropri ate given the nature of the trade fair and visitors were offered giveaways However the compa ny didn t just deliver everything and then leave the team stayed to install the wall cladding and platforms at the stand Transport and logistics are also part of the portfolio On request they offer storage and order picking services as well In this particular case the aquarium platforms found their way to the customer s head office after the trade fair The graphics and plat forms attracted significantly more attention for our exhibitor among all the system stands And now they are brightening up the office enthuses Vanessa Niemann the com pany s director of marketing www messe grafik de JK 118 TradeFairs Internation al 2 2018 PRACTICE STAND CONSTRUCTION SUPPLIERS Luminous walls charming displays Trade fair design is about more than just the exhibition stand itself Wall materials light boxes posters graphics and platforms also bring exhibitors to people s attention Aus Makrolon UV AdLight Platten entstehen Leuchtbuchstaben Leuchtkästen 3D Logos Pylone oder Displays Makrolon UV AdLight plates can be used to make luminous letters light boxes 3D logos pylons or displays Ph ot o C ov es tr o

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