at the point of sale As the examples show the digitisation activities are both help boost internal efficiency and meet customer expec tations So we can analyse our processes and draw conclusions for a greater standard isation and efficiency of our processes says Martin Buhl Wagner Of course we also want to meet the expectations of our target groups in the future www leipziger messe de Deutsche Messe in Hanover has launched many a digital innovation in the recent past We have invested in our network reports Michael Mollath And created a modern ef ficient IP infrastructure with wi fi and LAN access at the booth for our exhibitors says the chief digital officer We have equipped our entire premises with beacon technology In addition a modern e commerce system was created in Hanover to tie in with ex hibitor registration making it easier to order products and services Moreover a new web presence has been designed for Cebit 2018 Plus There is a smartphone app offering a map of the fair as a digital companion to guide you through the halls Deutsche Messe also has a new per sonalised trade visitor badge for registered messe dresden de FOCUS 13TradeFairs Internation al 1 2018 Five per cent of sales to come from digital services Messe München is investing in vari ous areas to keep ahead of the digi tisation race The infrastructure is an important foundation points out Klaus Dittrich This includes full wi fi coverage on the entire premises of a state of the art standard says the CEO of Messe München Well coordinated systems for visitors and exhibitors are essential For exhibitors one should single out online registration and the web shop says Dittrich And for visi tors the new registration function with so cial login and mobile ticket which we are currently working on In addition there is a wide range of digital products and services from matchmaking through digital direc tories media offerings and site plans to nu merous event and service apps Plus With Ispo com we have established a leading medium for the trade fair and extended its reach beyond the actual time of the event to 365 days a year says the happy CEO The service has fast become an im portant source of information in the sports business with over five million visitors since January 2016 Other offers like scan to lead are strongly booked and generate income We set ourselves a goal with the launch of our digital business Klaus Dit trich looks ahead Until 2021 we want five per cent of our sales to come from digital products and services www messe muenchen de visitors This enables visitors and exhibitors to exchange contact data fast and conve niently at the booth says Michael Mollath With the AddLeads app the exhibitor can scan the barcode on the trade visitor badge to obtain the visitor s data Hence the data no longer need to be laboriously collected af ter the show This also meets the target group s wishes and improves organisation processes www messe de PB

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