L ighting in the world s exhibition halls is rarely perfect But lighting is what creates the right atmosphere for a pres entation at a trade fair in the first place emphasises Bruna Marques head of marketing at Modul International Scalable bright uniform lighting is critical to the suc cess of a trade fair appearance just like functional architecture The Neuss based company develops manufacturers sells and rents out innovative exhibition construction systems With its LED light mast CLI 14 Modul International recently launched a new product for exhibition stand lighting the CLI 14 which is an LED lighting mast The CLI 14 illuminates the stand evenly or allows pre cise spotlighting It consists of clear anodised aluminium and blends in harmoniously with modern stand architecture Exhibits and cor porate design elements are shown off to ex cellent effect in its LED light regardless of the lighting conditions in the hall as a whole The lighting also helps to counteract fa tigue among staff working long days at the stand The CLI 14 produces ideal lighting re sults in just about any floor plan configura tion The mast can be extended to up to six metres in height Its light can thus reach even the smallest and darkest corners of any stand The head has eight modern 50 watt spotlights each of which can be swivelled and dimmed With the help of reflector mir rors the spotlights can be set at four beam angles The CLI 14 can handle almost any challenge and is also highly energy efficient explains Marques The mast can also be di vided and supplied in smaller heights It is available in all RAL colours Modul Interna tional offers it for sale and rental and even with a worldwide installation service if re quired www modul int com Many exhibitors book an exhibition stand from a trade fair organiser s standard stock These are often uninspired white stands In order to pep them up MDS Messe bau und Service has set up Messegrafik de which is a full agency service for successful trade fair appearances offering graphic de sign studio work such as printing plotting and lamination as well as shipping and as sembly The customer thus gets the benefit of our over 40 years of trade fair expertise even without ordering a full stand explains Vanessa Niemann head of marketing for Messegrafik de at MDS The exhibitor Nick Winters made use of this expertise at the food and beverage trade fair Anuga 2017 in Cologne Large format digitally printed visuals told trade fair visitors at a glance which company was exhibiting what and transformed a dull white exhibition stand into something much more attractive and stimulating in no time at all The stand stood out from the other system stands thanks to the high quality true colour digital prints explains Niemann In the studio of Messegrafik de the customer s image data was printed with high resolution onto high quality digital print media covered with a protective coating and lami nated onto a PVC rigid foam sur face Packed safely for shipping the freight was transported to Cologne in one of the company s own trucks and then installed at the ex hibition stand The service also includes disassembly and storage until the next time of use www messegrafik de The wheel doesn t always have to be reinvented Syma System AG a company based in Kirchberg Switzerland is currently in the process of launching an extension to its internationally proven alu minium frame system kit Syma Xwall The Syma Xwall system has been one of our most successful in novations in recent years reveals Syma marketing director Beat Müller Highly attractive unique exhibition buildings can be built very quickly and economically Vis itors get virtually no indication that 70 TradeFairs Internation al 4 2017 PRACTICE STAND CONSTRUCTION SYSTEMS Pepping things up From lighting to graphics and architecture system manufac turers are constantly coming up with innovations to draw the required attention to their stands Messegrafik de Großflächige Digitaldrucke für den Aussteller Nick Winters auf der Anuga 2017 Messegrafik de Large scale digital prints for exhibitor Nick Winters at Anuga food fair 2017 Ph ot o M es se gr afi k de

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