G eneral manager Claude Membrez beams with pleasure at the figures We will be generating record rev enues again this year The trade fair company s events calendar is full to the brim Palexpo has hosted the regular trade fairs SIHH watchmaking Vitafoods dietary supplements and Ebace business aviation this year We also hosted Index the interna tional trade fair for non woven fabrics which is held in Europe every three years contin ues Membrez There were numerous other large one off events as well In addition Palexpo is further expanding its activities at other venues and organising more events elsewhere In 2016 artmonte carlo was launched an offshoot of the Geneva based art fair artgeneve The decision makers see further potential there And with literature festivals in Sitten and Lausanne the compa ny draws attention to the Geneva Book and Press Fair The next coming year 2018 is expected to be as successful as 2016 The halls at Pal expo will be very well filled Outside factors have also taken a favourable turn The euro has appreciated against the Swiss franc re cently and VAT will be reduced with effect from January 2018 This makes Switzerland more affordable emphasises Claude Mem brez Great emphasis is placed on offering a flexible all round service at Palexpo in order to make life as easy as possible for guest or ganisers and exhibitors The target groups al so receive help away from the exhibition halls with the organisation of their own events for example That was one of the reasons why we founded the catering com pany Palais Créations for example argues Membrez It means we can help our cus tomers organise exclusive evenings in the city In recent years Palexpo has considerably expanded its own portfolio of trade fairs There are now around 15 of them and they make a substantial contribution to the com pany s revenues Our own trade fairs give us the freedom to further develop specific themes as we think best explains Mem brez And it also means we can organise these events elsewhere or abroad Both the increasing number of events the company or ganises itself and the advance of digitalisa tion mean they are having to rethink and op timise organisational procedures We want to make the sales process more efficient in 54 TradeFairs Internation al 4 2017 INTERNATIONAL SWITZERLAND The freedom to develop something Palexpo s celebrated record revenues last year and is on course to do even better in 2017 A lot of work is being done to make Geneva as attractive as possible for trade fairs Bestseller Die Genfer Buchmesse profitiert von der ganzjähri gen Auf merksam keit Bestseller Geneva Book Fair benefits from year round at tention Ph ot o P al ex po

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