TradeFairs Internation al 4 2017 5 FOCUSCONTENT Ungarn Ein halbes Jahrhundert Hungexpo Hungary Hungexpo turns fifty Mobile Messe Eventbauten Unter freiem Himmel überdacht Mobile exhibition event buildings Open air but undercover 72 Ph ot o H un ge xp o 56 U nd d ar au f s itz t d er k lu ge K op f ww w ki ef er m ie tm oe be l d e De nn in u ns er em ru nd 90 0 M öb el u nd Z ub eh ör um fa ss en de n So rti m en t f in de n Si e ga ra nt ie rt da s Ri ch tig e fü r di e Au ss ta ttu ng Ih re s Ev en ts M ie tb ar a uc h on lin e un d in Ec ht ze it P r o b i e r e n S i e e s a u s Trade Fairs International Heft 1 erscheint am 26 Februar 2018 Issue no 1 is published on February 26 2018 Ph ot o R öd er 66 IELA News 76 Service Partner 78 Backstage 78 Imprint COLUMN 9 Germany 2018 Creating your own lifestyle 14 Germany 2018 Construction fairs reinvent themselves 18 Germany 2018 Happy Fairs in Düsseldorf 21 Germany 2018 Fight against cybercrime 25 Germany 2018 Even more diverse and international 28 Germany 2018 Wind in northern Germany 30 MICE events How are events promoted 34 Congresses Conventions Meetings with a fun factor 36 IBTM World Congresses The next 30 years FOCUS 40 Congresses Business events pipeline 42 Congresses Russia open to the world 44 Qatar For 2022 and beyond 48 UFI 2018 Full agenda next year 51 Outlook 2018 Digitalisation in the exhibition industry 54 Switzerland The freedom to develop something 58 Hungary Hungexpo turns fifty 60 Poland Where business is booming INTERNATIONAL 65 Stand construction systems Light revolution 70 Stand construction systems Pepping things up 74 Mobile exhibition event buildings Open air but undercover PRACTICE DAS WIRTSCHAFTSMAGAZIN FÜR MESSEN UND EVENTS

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