R ussia is taking a shared national stand for the first time at IBTM World 2017 Its motto is Russia open to the world Meet Russia a destination management project run by the Restec Group one of the market leaders in the seg ment is represented there This huge country is now positioning itself as a host of events of all kinds Meet Russia provides event pro fessionals with market information and offers turnkey solutions in addition to marketing media and consulting services event man agement services are also available as are exhibition stand design travel services and incentive and cultural programmes This wide range of offerings is of particular bene fit to international organisers According to those behind the initiative this makes it eas event Representatives of leading trade fair companies such as Messe Frankfurt ITE and Expoforum were among them Trade fair and convention associations such as AUMA and ICCA also took part The keynote theme of the Europe Asia Event Forum 2018 places the focus on the event industry in the creative economy The term creative economy refers to a qualitative ly new approach that delivers competitive ness based on original ideas innovative tech nologies and adopting new perspectives The forum will ask how the principles of the cre ative economy can be applied to different ar eas of the trade fair and convention sectors The event will make use of a variety of dif ferent formats to facilitate an exchange round tables panel discussions and sessions with a thematic focus on challenges in the trade fair industry the convention industry education or HR management Case studies analyses and marketing information will pro vide participants with useful tools for their day to day business lives A matchmaking centre will give EFEA participants the oppor tunity to network with people from different countries There will also be an exhibition at the forum where companies will be exhibit ing technology and equipment www euras forum com en PB 42 TradeFairs Internation al 4 2017 INTERNATIONAL ier for companies to establish themselves and their projects in the Russian market www meet russia com Meet Russia works closely with the R C Market Research Company the organiser of the Europe Asia Event Forum EFEA First held in 2012 the next EFEA is taking place from 17 to 19 January in St Petersburg The organisers have again managed to get numer ous prominent supporters on board They in clude the Russian Union of Exhibitions and Fairs RUEF the UFI and the Moscow organ iser and venue operator Expocentre Over 500 industry insiders took part in the last EFEA at the beginning of this year They converged on St Petersburg from around 20 Russian regions and 15 European and Asian countries as you would expect from the name of the CONGRESSES Russia open to the world The world s largest country by surface area is attracting inter national event organisers Meet Russia facilitates market entry and contacts can be made at the EFEA EFEA Sergey Alekseev Vize Präsident der UFI und Präsident der Russian Union of Exhibitions and Fairs RUEF EFEA Sergey Alekseev vice presi dent of UFI and president of the Russian Union of Exhibitions and Fairs RUEF Ph ot o R C M ar ke t R es ea rc h Co m pa ny

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