The RAI online platform covers all the important areas of exhibitor management Users don t have to log in to different web sites they can order everything from a single portal exhibition stands Wi Fi electricity and water furniture decorations or addition al services such as logistics or hotel book ings In addition high quality images are used that give the exhibitors an even better idea of the services and items that are avail able Despite the fact that all this is offered online the human factor is by no means neg lected On the contrary as a result of the in creased efficiency of the system the trade fair sales and service teams now have more time to talk to their customers RAI found it really useful to create ex hibitor personas in order to help them un derstand the individual requirements of the exhibiting companies These personas are es sentially prototypes that characterise the peo ple in a target group by means of attributes and user behaviour Depending on the trade fair and type of exhibitor different profiles were created and associated with very spe cific sets of requirements In this way the team was able to develop a better more com prehensive understanding of customers ex pectations What do these exhibitor personas look like and what is important to them Unger boeck describes this using a fictitious exam ple of an international exhibitor at a B2B trade fair organised by RAI the customer needs travel and accommodation Additional hotel services and possible tourism related offers therefore become interesting When it comes to catering and staff at the stand the aim is to cut the costs of transport and trav el The exhibitor can be offered furniture catering or trade fair hostesses A link to public transport offers or information on transfers to and from the airport may also be helpful www ungerboeck com PB 20 FOCUS Advantages of a one stop shop One of the most annoying things forexhibitors is having to log in to differ ent websites to plan their trade fair If every trade fair related service is provided by a different company planning becomes very time consuming It s easier for ex hibitors if these services are bundled to gether and made available through a sin gle online shop If trade fair companies ful ly integrate all services they can keep all the relevant data in a single programme That has a range of advantages Satisfied staff Less time taken up by data entry Efficient order processing Clear easily created contracts orders and invoices Upselling potential Satisfied customers Everything from a single source Efficient online orders Available 24 hours a day 7 days a week Visualisation of orders Automatic reminders Source Ungerboeck Für Aussteller schafft das Portal ein enormes zeitliches Einsparpotenzial The portal has the potential to save the exhibitors a huge amount of time Die RAI Online Plattform kombiniert alle wichtigen Bereiche des Ausstellermanagements The RAI online platform covers all the important areas of exhibitor management Ph ot o U ng er bo ec k Ph ot o U ng er bo ec k

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