4Foreword By Lars Thomsen future matters AG Innovation distinguishes between a leader and a follower Steve Jobs Innovation is the pursuit of better solutions for the future This pursuit has been part of the history of humanity since the beginnings of our civilization and culture Some times they are marginal Occasionally they are even radical Among the significant breakthrough innovations that have changed entire economic and industrial sectors again and again in the last centuries the attention of the already established market participants incumbents has mostly focused on continuous improvement also known as incremental innovation It involves optimization the search for unre alized e iciencies and potential within the framework of proven processes and repeated e orts to cut costs In all this the view of the whole is mostly lost compa nies focus so completely on details that they o en are not aware of the next break through innovation If a trend becomes obvious you re too late Silicon Valley wisdom In the automotive industry in particular the innovation cycles are becoming shorter and competition is becoming increasingly intense as megatrends such as globaliza tion digitization and networking take hold Above all this means one thing inno vation is gaining new significance for the automotive industry More than just the innovation of product or production details is in demand the issue for the entire industry is reaching the next level In this competition the field of participants has significantly expanded with the addition of players who were outside the industry until now and who traditionally innovate much more dynamically and rapidly such as companies from the IT artificial intelligence and consumer electronics sectors It is becoming a race that much is certain Not everyone in the automotive field wants to hear that However those who do not wish to miss the boat need to buy a ticket today This applies in equal measure to auto manufacturers as well as suppliers

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