84 How is the Role of Production IT Changing IT is not only the key function in digitization and all the new business processes but it is also the basis for Production 4 0 This positions Production IT on the brink of a deep seated transformation It must now decide whether it will reorient itself and shape the future as an enabler close to the company s operations This will require IT employees to develop an in depth familiarity with the processes and technologies of the operating departments Information technologies are becoming part of the core process and product In the automotive industry as well as other sectors a large share of the value creation will be in the data In view of the upheavals in the business model car manufacturers must consider becoming IT companies in their own right Central Question 8

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