The Top-Interviews 2014 - Extract Seite 5

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18 Robert Bosch Gerd Friedrich automotiveIT 2014 Mr Friedrich you have said that Bosch s business success is determined by its capacity to innovate and by its edge in expertise How much credit do you give to the central information processing area For years Bosch has been a driver of in novation in many of its business fields in cluding the automotive sector power tools and other areas Still we know that we are still not fully utilizing the innovative poten tial of our employees worldwide to keep pace with global competition and continue to maintain the lead What has to happen I see two approaches in this regard on the one hand improved IT tools for connec ting our employees around the world on the other a change in mindsets Until now the capabilities and expertise of individu al employees was front and center Efforts to share knowledge have not really been successful so far But with our young work ers a generation is joining the company that lives according to a particular prin ciple We believe in the power of a net work Along with social media tools this creates a new approach That s also why we launched our Enterprise 2 0 project at Bosch two years ago Can you explain that A key element is the global social media platform Bosch Connect which we rol led out worldwide within this framework More than 240 000 employees are now using this platform 85 000 a day for communication collaboration and idea generation We are using this platform to optimize processes as well For example in IT we draft our current monthly reports interactively using Bosch Connect Any one can view the results online and make I had to learn something new Bosch CIO Gerd Friedrich speaks about the automotive supplier s ability to innovate the challenges of workplace 2 0 and the willingness of the business divisions to recognize and use the IT knowhow available in the company