The Top-Interviews 2014 - Extract Seite 2

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Preface 3 Dear Reader For more than 100 years the auto industry has been driven by the ongoing advance of engineering knowledge Whether it is the in vention and optimization of the internal com bustion engine or the current emergence of higher performance electric motors the best engineers and developers have set the tone for the auto industry In coming years it appears that data will be the oil that drives the industry True diffe rentiation is increasingly emerging through the interpretation and use of data volumes measured in terabytes Among other things they make possible the optimization of pro duction and logistical flows the validation of usage patterns more exact sales forecasts a quantum leap in after sales with proactive maintenance the capacity for autonomous driving and the early identification of trends using social media monitoring The current trend in the auto industry is viewed as the greatest upheaval since the transition from the horse drawn carriage to the motorized ve hicle The research budgets of manufacturers and suppliers are continually rising The focus is on Connectivity as the link between an indivi dual car and an individual smart phone as well as with other vehicles sensors or the road infrastructure Alternative drives especially to reduce car bon dioxide emissions to the 95 grams of CO2 required by 2020 2021 Industry 4 0 or alternatively the internet of things including the networking of ma chines and systems that is changing pro duction flows and the supply of materials Responses to the changing values or men talities that put mobility as opposed to vehi cle ownership in the foreground IT plays a key role in all the issues More and more two tasks are emerging that could not be more different first the provision of stan dardized services as efficiently as possible allowing significant savings in IT budgets Second the use of the saved resources for future oriented solutions such as connecti vity and the digitization of sales The cross industry cooperation between the auto and high tech industries is the most pronounced in innovation related fields New techno logies and significantly faster innovation cycles are leading to new collaborations as well as opportunities for new players such as Google and Apple in the automotive market From the point of view of experts revenues in the context of connected cars will rise to over 100 billion euros The aspirations of the high tech industry s market leaders and the market s relevance make it clear that the oil for continued development will be data There has rarely been a more exciting time to actively shape the development of our indus try In the process a prominent role has fallen to IT and the parties managing it The most important interviews of 2014 collected in this book show this emphatically My thanks goes out to all the interviewees whose willingness to enter into a dialog made this book possible in the first place Sincerely Rainer Mehl