The Top-Interviews 2014 - Extract Seite 12

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60 Audi Ulrich Hackenberg automotiveIT 2014 Ph ot os A ud i You won t see electronic gimmickry for its own sake at Audi Ulrich Hackenberg says Audi s newest technologies are proof that the brand s slogan Staying ahead through technology is as valid as ever The R D boss plans a range of new measures to reduce complexity in the cockpit and he pledges to provide the highest possible protection against hacker attacks