The Top-Interviews 2014 - Extract Seite 11

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54 Opel Karl Thomas Neumann automotiveIT 2014 Mr Neumann everyone is talking about the networked automobile In the future will it no longer be the classic themes that determine the purchase of a model but rather the degree of digitization Classic themes such as design will continue to play an important role in every purchase decision But we are trying to combine the se themes with new aspects such as digiti zation Styling speaks to the heart It is the emotional side On the other hand we at Opel have the art of German engineering with values such as technology precision structure and quality This is where you find our unique selling proposition We want to be the emotional German brand At the Geneva Motor Show this year you announced the introduction of GM s OnStar network service in Europe and characterized this as a major step on the path to connectivity Can you define the milestones on this path for us I considered the Opel Adam to be an impor tant milestone With IntelliLink GM s info tainment system and Siri speech control it is the best networked small car on the market More than half of all Adam models delivered in Europe are ordered with Intel li Link We have taken another major step forward with our intuitive infotainment system in the new Insignia Three out of four new Insignias in Europe have Intelli We will adhere to all applicable European data privacy rules automotiveIT spoke with Opel CEO Karl Thomas Neumann about the brand s improved prospects the recent announcement that GM s Onstar telematics service is coming to Europe and his vision for new mobility and the connected car