Automotive 4.0 - The Digital Revolution Seite 4

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40 Qoros Maurits Aalberse Qoros Auto was founded in 2007 as a Chinese Israeli automotive manu facturing company headquartered in Shanghai The first Qoros production model the Qoros 3 made its public appearance at the Geneva Motor Show in March 2013 and went on sale in China in December 2013 From the start the car has come with the QorosQloud infotainment system as standard Maurits Aalberse director of Connected Services at Qoros spoke to auto motiveIT about the brand s infotainment strategy and its plans going forward Car connectivity is the new battle ground for product differentiation in the automotive sector Ph ot o S ilv ia S te in ba ch