Interviewbuch 2012 englisch Seite 9

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also that they are implemented quickly and above all flexibly in suitable IT sys tems The traditional waterfall model will in most cases not meet this requirement agile project models such as SCRUM are becoming increasingly widespread How ever this also requires a change in the or ganisation because the fact that intensive and continuous collaboration between the departments and IT is critical for success is often neglected Traditional role differenti ation and the Tayloristic division of labour have to be replaced by a collaborative pro ject oriented approach Cloud computing which offers speed of implementation and takes increasing dy namics into consideration is becoming increasingly important Even taking into account any disadvantages such as data protection issues the quick provision of new functionalities highly scalable memo ry and computing capacity and the global availability of applications are significant advantages Conclusion  From customer manage ment to customer integration  The customer relationship management of tomorrow will differ significantly from the approaches seen in the past the customer will no longer be at the end of the value chain but be part of an important network Development of New  Products Internet communities agree upon vehicles and options Customers are given access to a forum within which they can propose own ideas Co Creation Construction blueprints are created subject to an open source principle Guided by the manu facturer customers configure their vehicle according to an existing construction kit 10 Customer Integration  NTT Data automotiveIT 2012 Research and  Development Production Approach for the integration of prospects and customers into the value chain