Interviewbuch 2012 englisch Seite 45

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46    Audi AG  Mattias Ulbrich automotiveIT 2012 can be displayed on a smartphone And to stay with automotive language Good de sign is important for the end device but we won t get very far without a robust power plant in the computing center And that will be the case for the foreseeable future We do plan to do some rough estimating and reduce the number of manufacturing IT systems so we can continue to take the complexity out of our mature IT landscape But we must also be careful not to lose any functionality That is why there must be the right levels of integration using modular building blocks to provide maximum flexi bility Where are you spending the most money on IT at present As I mentioned we will bring the first Audi City to China this year We will add more sites by 2015 combining the best of two worlds digital product presentation and personal contact with the dealer At Audi City groundbreaking media technology is giving us the opportunity to completely present our growing model portfolio in cluding all the colors equipment options and functions and make it possible for cu stomers to experience the variety Visitors can choose their car digitally from several hundred million configurations and expe Mattias Ulbrich Mattias Ulbrich has been Audi CIO since Febru ary 2012 Before joining the premium car maker the electrical engineer ran Volkswagen s IT Inte gration Services division Between 2003 and 2006 Ulbrich was in charge of IT systems at Seat another Volkswagen Group brand Ulbrich was familiar with Audi before rejoining the company because he headed the brand s manufacturing IT from 1998 til 2003 Ulbrich is married and has two children