Interviewbuch 2012 englisch Seite 22

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Matthias Schlapp   Lamborghini 23 automotiveIT 2012 plete without mentioning that we were also launching Lamborghini s new Aventador model at this time A real challenge But the company put the two projects on the same level from the beginning and it was only with the active and massive participa tion of the departments that we were able to master this challenge together Changing the subject The Group s PLM strategy calls for a continuous pipeline What platform is the PLM stra tegy based on at Lamborghini Lamborghini s PLM system is based on Windchill The Catia and ProE CAD sys tems are integrated into the solution by means of the PDM link a Windchill mo dule It is used for the powertrain area as well as the entire vehicle In the future there will be a standard Group solution that will integrate the CAD data as well as lifecycle and change management with the parts list But even today shared systems are used within the Group to allow module strategy meaning the use of the same parts if they are not visible to the public Here the use of the system benefits Lamborghini due to its transparency across changes and fur ther advances But not everyone in the Volkswagen Group is convinced about an integral connection from the CAD and PDM worlds We have come a long way in this regard New models in the Group are being succes sively converted to the new solution Here the question is whether it will be able to overcome the complexity We are nearing a workable solution Our management board is also looking at the project very carefully Integration is a pri mary requirement How close and intensive is the coope ration between business IT at Lambor ghini and the technical development areas IT and technical development departments are doing a great many projects together These projects are not related to the vehicle itself but more to the important functions that are used by the development depart ment An example is simulation which is used in the development and manufactu ring areas Here we work closely with our colleagues In conclusion There is a great deal of fascination with vehicles like Lambor ghinis even starting with the purchase Do you come up with IT innovations to make buying the cars a special expe rience The key words here are configu rators and showroom presentations Our dealer showrooms are equipped with a sophisticated 3D configurator where the new Lamborghini is presented very realis tically in high definition on a large screen even before it is actually built There is even a version that integrates the iPad Interview by Hilmar Dunker