Interviewbuch 2012 englisch Seite 16

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Luca de Meo   VW 17 automotiveIT 2012 like Volkswagen to learn more about its customers and their interests and wishes Almost nowhere else is the affinity for the active use of social media as great as in China especially on mobile devices So we have decided to exploit the opportunities offered by open innovation platforms with our People s Car Project so we can ask peo ple what their idea of the perfect car is in the purest sense of the word the Volkswa gen What is the response at this point In recent months several million Chinese have visited the PCP platform and have made tens of thousands of suggestions We are evaluating the ideas and thus are co ming closer to our vision of the perfect car Regardless of the findings that PCP delivers Do you believe that the tastes of the Chinese buyer will ever rub off on western automakers models That is hard to anticipate Many examples from our industry show that the world car concept is only rarely successful It s certain that the differences in regional ta stes requirements for use and budgets will continue to be too great for the foreseeable future Thus it is all the more important for a global automaker like Volkswagen to retain the flexibility to react to local custo mers and their wishes Do you have concrete plans on the shelf to introduce PCP in other markets If so where and when We will certainly build open innovation platforms in other markets so we can enter into a deeper dialog with our customers But they don t have to be copies of PCP They can allow for the special conditions of the respective market Are you personally active on Twitter or Facebook and are you familiar with the abbreviation tmi or too much informa tion I am personally inspired again and again when I learn about the opportunities that social media offer for the design of my pro fessional network One example is that I am active on LinkedIn Over the last year Volkswagen has provided us with an inter nal social network in the sales area where employees can network communicate share information and develop new models for cooperation It enjoys broad popularity among our employees In the process it is important not to lose the overall view and for individuals to find the platforms that are relevant to them In keeping with the motto Less is more Interview by Ralf Bretting and Hilmar Dunker