Interviewbuch 2012 englisch Seite 11

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12    VW  Luca de Meo automotiveIT 2012 Ph ot os V ol ks w ag en Internet becomes No 1 communication channel On Sept 1 2012 Luca de Meo became head of sales and marketing at Audi Earlier in the year when he was still in charge of Volkswagen s global marketing he talked to automotiveIT about how to approach younger buyers the role of new media and the success of the brand s Web based sales approach in the crucial Chinese market