image to the customer Having a prototype in the pro cess also often helps Some three to seven different ideas are presented each time We would like to give the customer choices from premium packaging to the standard solution to the cost effective variations We align expectations and wishes combine sugge stions and feedback and in the end always find the solution that best fits the product and the particular company says Ebli International networks and global trends Aside from packaging DesPro also keeps presenting ideas for toys tools or interior decoration the possibi lities are almost endless Almost because cost does not spare even original and creative projects Stefan Ebli is convinced that some ideas simply need the right customer I am always surprised at how bold many people actually are and the innovations they get into that are to some extent revolutionary for the industry But of course a successful project requires more packaging must fit the product and the sec tor for instance and it must surprise yet still meet the expectations of consumers This is a balancing act that can be mastered in the development process only through years of experience Aside from experience in the plastics and packaging industry it is also the international network of Greiner Packaging and the Greiner Group itself that gives DesPro positive input Store checks collaboration with suppliers and univer sities trade fairs shows or Internet research contribu te toward better understanding of the market and the consumers The diverse cultures and markets around the globe also offer inspiration and often demonstrate the directions that trends are taking Market observa tion is therefore of great importance The American market has greatly influenced the trend toward to go products for instance Whether it is coffee soups sa lads food is individually prepared in the market and then consumed on the road or at the office This is already an everyday occurrence in the US Austrians have a somewhat different mentality in this regard and are only now jumping on this bandwagon But these insights into such diverse consumer worlds are what keep making my job fascinating We can give our customers targeted advice thanks to having emplo yees around the globe depending on which country they would like to sell their products in Ebli says as he emphasizes another customer benefit of the inter national DesPro team They have successfully managed to do this for ten ye ars So what are the plans for the future We want to be THE contact partner for technically solvable packa ging innovations in the sector That is an ambitious goal but I think we are moving in the right direction to ward that With our solutions we offer our customers the real added value of distinguishing them from the competition Now and in the coming years as well 9 POS differentiation About 70 percent of buying decisions are not made until the point of sale Solutions from Greiner Packaging help make products stand out from the crowd Convenience Society has never been more mobile Food solutions that can be prepared fast and consumed while on the go are very popular But innovative product combinations and packaging solutions that simplify the handling of plastic packaging in daily routine are also in demand Product protection Consumers are becoming more aware of nutrition At the same time regulations are becoming more stringent when it comes to food protection Greiner Packaging therefore ensures opti mal protection for products in particular for foods Sustainability Greiner Packaging has solidly embraced sustainability as part of its strategy under the concept of blue packaging The company emphasizes sustainable features when it comes to raw materials and other items as well as in logistics and infrastructure Sustainability is of utmost importance even in the design of plastic packaging Cost innovation Greiner Packaging continuously invests in research in order to reduce packaging weight for example or in replacing conventional materials with more favorably priced filling Plastic packaging should not just look elegant but should also be in novative and cost efficient with regard to the filling and logistics processes Innovation with a system Greiner Packaging is constantly in search of new innovations In doing so the experts concentrate on five core areas for plastic packaging With our solutions we offer our customers the real added value Stefan Ebli Head of Design Prototyping Focus 01 17 unique packpaper

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