Schwerpunkt 01 17 unique packpaper8 The team places great emphasis above all on techni cal feasibility While the DesPro employees bring along their personal experiences from various countries the associates in international project management are production experts and can consequently give a precise evaluation of every technology and their strengths and weaknesses As part of a series of ex tensive networks all team members are able to ensure through their know how that a given project receives a thorough evaluation DesPro must meet these funda mental requirements Customers want to stand out from the crowd with their products and distinguish themselves from the competition This takes place partly through visual appeal of course but today in many cases also through an added benefit Thus food packaging often already has utensils included with it and empty packaging serves as storage boxes or cle aning agents are supplied with a sponge included In this regard there are no limits to the imagination and we have noticed that the demand for such solutions is greatly increasing Further trends in the packaging sector such as smart packaging and individualization are likewise addressed by DesPro Of course our em ployees around the globe are keenly watching these developments and we can therefore always supply our customers with state of the art technology says Ebli Endurance required But some say the market is often just not quite ready for some ideas It was honestly a very long learning process for all of us When a person is convinced of an idea that person s entire life blood is poured into its development and presentation so of course it is not easy when this is then harshly criticized and rejected It takes a while to get past that kind of disappoint ment and that makes it all the more gratifying when projects that were initially rejected are picked up again and implemented often years later You simply need endurance for some ideas since sometimes we are li kely just a bit ahead of our time says Ebli with a smile A proven process But how does one imagine a creative process at Des Pro in the first place In most cases contact with the customers is done through the Sales Team during product launches or if there is a desire to adapt an existing package First and foremost we ask the precise requirements what is the planned time fra me what filling equipment will be used Then we get into the creative process and make sure we involve even people in the process who have nothing to do with DesPro but who we believe could make valuable contributions to the process with their opinions We collect as many ideas as possible and assess them afterwards always in collaboration with our col leagues from project management to see if they are technically feasible and very importantly to see if they are economical In a further step sketches and 3D animations are created and specialists of the indivi dual production technologies once again assess the functionality and practicability We try to prepare the product as realistically as possible for presentation to the customer Logos visual worlds and things like that must simply be in tune in order to present a concrete Diverse opinions are in demand during the creative process From idea to final product Find out more about DesPro online www despro gpi com 2006 70 The idea of founding a Design Prototyping department arises More than 70 employees implement new products every day

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