1501 17 unique packpaper Megatrends and their impact on the retail industry Innovation Day 2016 The Managing Director of retail brand GmbH started out by identifying eight megatrends in contemporary society namely the aging population the trend toward greater health consciousness the female shift changes are being borne more and more heavily by wo men globalization digitalization insecurity brought about by change sustainability and the trend toward greater individuality And regarding consequences on trade he then outlined nine developments that will shape the shopping experience in the future Online Retail is becoming increasingly ba sed on cross channel marketing i e addres sing consumers on several channels particu larly in the digital sector This is an important development but the POS should not be neglected The strength of discount stores Inno vations in all sectors are being undertaken by discount stores Their importance will conti nue to grow Verticalization The trend toward personal brands will continue to increase The entry point is occurring mostly in the low cost sec tor and will then expand to the premium sec tor great profiling opportunity and range of value creation for retail Technologizing Much data is currently being collected on consumers and their shop ping habits although the use of the data is not yet efficient enough Energy efficiency The keywords here are green building and CO2 reduction Store branding Harmonious perception of the overall store brand presentation as competitive advantage positioning Branding has great significance in a highly competitive environment and packaging plays a decisive role here The contents in the store are limi ted to the essentials A market leader never stocks more than one product per square meter The principle of simplicity Extreme di versity on the shelf stresses consumers The consumer will just refuse to buy instead of choosing Packaging design plays an import ant role here and must convey the customer benefit of the product at first glance LOHAS Lifestyles of health and sustain ability Consumer habits change and must be taken into account Vegan products and organic products are booming and packa ging is increasingly being regarded critically Convenience Saving time as an emotio nal added value take out meals will increase even more due to ever increasing mobility Greiner Packaging s Innovation Day at Packworld in Oberwaltersdorf at the end of 2016 was entirely dedicated to Smart Packaging The international professional experts devoted an entire day to the effects of digitalization on the shopping habits and packaging of tomorrow Among the experts was Arndt Traindl who highlighted current and future megatrends during his presentation and impressively described their effects on trade and the packaging sector Opportunities for the packaging industry Arndt Traindl says the changes in retail trade require novel approaches even in the packa ging industry Often the demands of the tar get groups are forgotten in packaging design We will have more older people in the future who will find it difficult to open packaging that has small parts or is complicated There is an enormous need for optimization particularly in this sector Moreover packaging offers the chance to cater to people s wish for individu alization such as through personalized lette ring Furthermore they need to provide com fort with convenience being the key word The positioning of a product is done through its packaging as well A premium product must look different from a cheap promotional article at the very first glance There are still many possibilities for example where hap tics or even acoustics are concerned when it comes to the field of multisensual staging in particular There will be a lot of movement here in the future says Traindl A packaging option must win the competition for interest so ap pearance and packaging design will therefore be inseparably interconnected Consumers allow themselves to be greatly influenced through emotions and packaging could provi de great stimuli in this area Importance as a logistics partner for the gro wing number of discount stores is yet another topic of the future for the packaging indust ry Here packaging often serves as shop fixtures something which is currently still in need of much improvement But it is in online trade above all where trends in the coming years are being set says Traindl Here packa ging represents the first tangible point of con tact of a company with its customers and it accordingly plays an important role Arndt Traindl More than 130 visitors at the Innovation Day 2016 Latest news

Vorschau WEB_GPI_upp_K+Kavo_15022017_EN_neu_14032017 Seite 15
Hinweis: Dies ist eine maschinenlesbare No-Flash Ansicht.
Klicken Sie hier um zur Online-Version zu gelangen.