03 16 unique packpaper Digitalization and the increasing mobility of people and products are giving rise to a new and complex set of rules These rules of the game present new challen ges for companies but also unrivalled chances The plastics experts of Greiner Packaging are among tho se who also want to use these opportunities for the growth of the company and to the advantage of its customers In recent years therefore emphasis has been laid on expansion beyond Europe While the Austrian company headquartered in Kremsmüns ter has been among the leading suppliers of plastic packaging in the food and non food industries in Eu rope for decades the markets in Mexico the United States Turkey and India have yet to be tapped and redeveloped These efforts are often easier on paper than in reality but they have shown above all that the courage to embrace globalization is paying off and on several levels at that The many reasons for venturing abroad There were many reasons Greiner Packaging wan ted to operate outside of its core market Growth in Europe has been limited for many years while North and South America or Asia promise greater potential in the medium and long term for one thing due to the needs of the countries to catch up economically and for another due to the prevailing climate of invest ment readiness there Selling products and services in several countries allows to use free production ca pacities and to exploit the skills specific to the com pany in terms of product technology or marketing in those foreign markets as well In addition selling our own services in countries with different political and economic profiles allows us a certain degree of risk distribution which makes us more independent of currencies or local crises More and more existing customers who operate globally also want a familiar and therefore trusted and reliable supplier in fo reign markets and this presents us the opportunity to develop the market together with the customer emphasizes Daniel Winkler Vice President Business Development New Ventures Greiner Packaging saw the opportunity to become active in Mexico in such a request from a well known toy manufacturer and so the first big step outside of Europe was made in 2010 The fact that many large customers of Greiner Packaging operate not only in Europe but also in the USA led four years later to the opening of a producti on site in Pittston Pennsylvania In 2015 with an ac quisition in Turkey the initial step was taken towards the markets in the Middle East and Asia This strategy was continued in 2016 with a joint venture in India where the growing middle class is showing promising potential This is an opportunity for Greiner Packaging as an early mover to actively help shape the market from the very start The so called strategic fit which is used to check whether the consumer habits of the particular coun try are a match for the product line and consequently justify an investment is always in focus whenever ex pansions are being considered 7 Schwerpunkt Greiner Packaging opens its first site outside of Europe in Monterrey Mexico A joint venture in New Dehli India opens up new possibilites on the Asian market The US site in Pittston Pennsylvania starts production With the acquisition in Istanbul Turkey an initial step is taken towards the Middle East

Vorschau WEB_Greiner_upp_kavo_03_16_en Seite 7
Hinweis: Dies ist eine maschinenlesbare No-Flash Ansicht.
Klicken Sie hier um zur Online-Version zu gelangen.