02 16 unique packpaper pattern was observed for the development in other product categories with a significantly higher share in online trade like media electronics or clothes With re spect to food heavy bulky or long lasting products will most likely break the ice for the customers While many retailers do not yet know how to reach their customers at all touch points at any time without losing sight of the costs consumers expectations as regards the optimal shopping experience are clear Online offline and mobile have merged any separation between the digital and real world for customers of tomorrow has ceased to exist It is the experience that counts Using the app at the supermarket The best example of this can be found in Sweden whe re the first supermarket without employees opened early this year All that customers need to do is to regis ter and use a smartphone app after which there is no longer anything stopping them from round the clock shopping enjoyment The shop is open at all hours via smartphone the goods required are self scanned and the customers receive an invoice once a month for their purchase Goods sold include basic food com modities such as bread or milk as well as goods for everyday needs In Sweden traditional trust comes before scrutiny There is still a low risk of theft at least in rural areas In stores however there are still several monitoring cameras and the doors of the shop can detect whether customers have non scanned goods in their bags Because each customer must digitally register before entry it is also easier to find thieves In smaller places or rural areas the founder Robert Ilijason sees a big chance in his concept according to AP News Many of these regions no longer have their own shops and big supermarket chains are of ten far away Older people who are not yet convinced of this technology could still continue shopping right on site Younger consumers have already proven their enthusiasm in the first few months since the opening and have provided positive feedback above all since they can avoid the painful wait at the checkout counter But in the end it is not entirely possible to do without humans After all the shelves still need to be stocked regularly and expired goods must be sorted out Chaos offers room for experiments But the trend toward digitalization provides innovati ve concepts not just in trade but also in uncertainty According to the worldwide study The Journey to Profitable Omni Channel Commerce conducted in 2016 by PwC on behalf of JDA Software 35 percent of CEOs of business groups see addressing and serving their customers across all channels in a multichannel world as the greatest challenge Thirty four percent worry about the future of their store chains and see process adjustments as particularly challenging Ano ther 33 percent also fear the costs arising from the challenges in an omni channel fulfillment environ ment Many customers expect quick delivery at low cost after ordering online presenting new challenges 7 Comparing prices online searching for offers shopping pleasure 2 0 Focus

Hinweis: Dies ist eine maschinenlesbare No-Flash Ansicht.
Klicken Sie hier um zur Online-Version zu gelangen.