01 16 unique plasticspaper 7 Lot Size 1 or the trend toward customized production Wilhelm Kerl on Innovation Day 2015 Ski with personal design While many companies only dream of fully customi zing their products Amer Wintersports Equipment has dared to actually do so Since late 2015 the company has been offering consumers the chance to have their skis designed and produced for them exactly as they want them As the manager Wilhelm Kerl declared at the 2015 Greiner Packaging Innova tion Day it was a bold but necessary step The winter sports market leader featuring brands such as Ato mic and Salomon had been facing a growth dilem ma Continuing to grow in the existing markets would have required investments input that were entirely out of proportion to the growth potential output pro duced by the investments Amer Wintersports there fore chose a new path a path that puts the focus on consumers while offering several advantages With the Lot Size 1 ski not only will the consumer be get ting a unique ski but the strong identification with the product will also increase company loyalty According to Kerl Lot Size 1 has major benefits when dealing directly with the customer Tailored plastic parts In the plastics sector as well individualized solutions are becoming ever more important even if the actu al Lot Size 1 is still a long way off It has long been the case that it is no longer enough for products to simply look good Often it s the added benefits the practical handling or the flexible production possi bility options that decide the success of a product For that reason Greiner Assistec offers its customers tailored individual solutions fine tuned to the specific requirements of our partners and of the market Individualization instead of mass production is a trend that many consumers welcome but one that only a few companies are successfully implementing at the moment The benefits that small scale production offers for consumers as well as for companies were the topic of a presentation by Wilhelm Kerl Managing Director of Atomic Austria at the Greiner Packaging Innovation Day using Amer Wintersports as an example Latest news

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