1501 16 unique packpaper Latest news The future of the POS is digital Nick Sohnemann on Innovation Day 2015 We are now in the age of digital transformation so much so that even companies are increasingly being faced with digitalizing their core business Especially the young generation is online 24 7 A life without smartphone Apple Watch and so on Unimaginable Nick Sohnemann founder and ma naging director of the Hamburg innovation consul ting firm FUTURECANDY enlightened everyone on Innovation Day 2015 as to just how much the technology wave will be influencing our future Technical devices are facilitating online trade of an entirely different kind Instead of marveling at just the photos of products consumers of the future will be able to dive into a virtual shopping center Pro ducts can be observed from all angles and online shopping together with friends through live connec tions will be no problem at all And as a matter of course even robots will enrich our everyday lives Instead of a salesperson at the DIY store for ex ample a robot will show which wrench is the right choice for which needs including all information that are relevant for the purchase decision Pay ment will not be made in cash but via apps on our smart devices that are activated automatically as soon as a consumer enters a store Also pro motions and offers can be targeted specifically on each individual customer What all these developments mean for the packa ging sector remains to be seen Do supermarkets for example lose their right to exist Which selec tion criteria play a role online which customer de mands need to be satisfied One thing is certain it will be an exciting future Experience the digital sales trends of the future Nick Sohnemann is founder and managing director and therefore leader as well as visionary of FUTURECANDY A practicing cosmopolitan always in pursuit of state of the art methods for successful innovations He has been supporting companies on their path toward innovation as a pragmatic problem solver and a strategic business brain In 2013 he founded the innovation consulting firm FUTURECANDY He is cur rently working as director of InnoLab at the Hamburg Media School

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