EC Show Preview 2015 Seite 17

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European Coatings Show Preview December 2014 www european coatings show com 17 Focus Dr Sascha Oestreich BASF At the expense of solventborne products in virtually all world markets It is essential to understand the interaction between the raw materials in given coatings First architecture then automotive that s the rec ipe for Dr Sascha Oestreich Head of Regional Technical Marketing Formulation Additives BASF when asked about the importance of protecting substrates  A lot of substrates and applications need protec tion which one is the most important for you Dr Sascha Oestreich From our point of view the most important substrates are mineral substrates The big gest market for formulation additives is definitely archi tectural paints and coatings In Europe about 90 of the architectural paints market is already based on water borne formulations The second most important substrate is metal Industrial and automotive coatings for steel are characterized by an ongoing movement away from solventborne products and towards waterborne coatings or towards non traditional products such as powder and coil coated stock There is also a move towards higher solids liquid coatings in some quarters  What do you consider to be the most remarkable development in waterborne coatings in the past Oestreich Protective coat ings have to fulfil the highest demands in protecting exte rior and interior substrates against corrosion abrasion thermal chemical and ultra violet UV degradation in both industrial and critical service environments The most critical challenge here lies in maintaining the high performance levels of the coatings while improving the sustainability character istics of the formulations Producers of pigments res ins and additives must have an excellent understanding of the interactions between paint ingredients and be able to offer solutions for protec tive coatings that meet the toughest demands while also having improved sus tainability characteristics Dorsicoat dust free quartz for flooring and construction chemistry Dazzling filler innovations for Paint Varnish Floor coatings Dorkafill calcined kaolin for emulsion paints Dorvalit sho hydrophobc filler for wood and facade coatings Gebrüder Dorfner GmbH Co Kaolin und Kristallquarzsand Werke KG Phone 49 0 96 22 82 0 Fax 49 0 96 22 82 206 www dorfner com hall 7A stand 309 Anzeige 230x140 02en indd 1 26 11 14 10 13 Support for innovative companies Young exhibitors receive sponsorship In order to offer young inno vative companies the best possible prospects for mar keting their products on the world market the German Federal Ministry of Economics and Energy BMWi supports their exhibiting at selected leading German exhibitions The EC Show 2015 as an export orientated German platform has been declared as eligible for the support programme With this programme BMWi enables young innovative German companies to present their new developments to a highly qualified professional  Although waterbornes are already used for protec tives consumption of sol vents is not decreasing Do you think that will change in the future Oestreich We believe that waterborne coatings and other high solids formula tions will gain market share at the expense of solvent borne products in virtually all world markets as paint makers continue to reduce emissions of VOCs in coat ings to comply with gov ernmental regulations and consumer preferences De veloping countries with little or no VOC regulations will see a slower trend towards waterborne coatings than elsewhere in the world The global protective coat ings market is characterized by the highest performance demands Several sub segments will continue to be dominated by solventborne formulations for the foresee able future including coil coatings marine coatings and corrosion protection coatings Here high solids formulations and 100 systems such as UV curable formulations make interest ing alternatives to conven tional systems xz audience and develop interna tional markets at the ECS 2015 at extremely favourable terms The sponsored pavilion is or ganised by NürnbergMesse and supported by the ex port advisory service of the Association of the German Trade Fair Industry AUMA xz