14 Messe Co 3 2017 In 2017 it sa recorded more exhibitors up 28 percent more visitors up 25 percent and more display area up 46 percent Since its premiere in 2009 the topics cov ered by the IT security exhibition in Nuremberg have been gaining in importance year by year and are making Nürn bergMesse the European centre of excellence for cyber security With 630 exhibitors it sa has more exhibiting companies than the world s leading exhibition in this field to date says Dr Roland Fleck CEO of NürnbergMesse Group Alongside it sa the RSA Conference San Fran cisco and Infosecurity London make up the world s top three IT security exhibitions it sa s international importance was underscored in 2017 by delegations from India Austria and the Nether lands as well as a delegation led by Russian Deputy Minister of the Interior Alexander M Makhonov Coun tries like Israel France and the Czech Republic used it sa as a platform to showcase the strengths of their respective IT security industries to an international audience in their own national pavilions Positive mood in the industry Prevention not response The sector is benefitting from a distinct change of mood For example 75 percent of par ticipants reported that their company was now spending more on IT security measures than in recent years And 53 percent of exhibitors rated the current situation in the industry as highly positive In view of the increasing risks of cyberattacks IT security is becoming embedded in the highest echelons of management in more and more organi zations Experts expect that the EU General Data Protection Regulation will also have other positive effects on busi ness The expectation in the industry is that some com panies will still have to initiate measures to ensure the protection of personal data Among small companies of up to 50 employees in particular only a few pursue The it sa exhibition brings together the most important IT security experts from all over the world As a result Nuremberg is gaining a name for itself as a European centre of excellence A high profile gathering NÜRNBERGMESSE

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