Reason Magazine 2014 Quartal 2 Seite 39

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ilton Hershey decided back in 1894 to produce sweet chocolate as a coating for his caramels Located in Lancaster Pennsylvania his new enterprise was coined appropriately the Hershey Chocolate Company In 1900 the com pany began producing milk chocolate in bars wafers and other shapes With mass production Her shey was able to lower the per unit cost and make milk choc olate once a luxury item for the wealthy affordable to all Today The Hershey Company is the leading North America manufacturer of chocolate and non chocolate confectionery and grocery products With approximately 13 000 employees and net sales of more than US 7 1 billion The Hershey Company markets more than 80 brands glob ally and takes advantage of growth opportunities through acquisitions The company is focused on growing its pres ence in key international markets such as China Mexico India and Brazil while continuing to build its competitive advantage in the United States and Canada M ISSUE 2 2014 Reason 39